July 1, 2022

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Bilibili launches headphone model to faucet into electronics TechNode

Chinese language video platform Bilibili on Wednesday launched a brand new earphone model known as Bilipods with a primary product, because it tries to increase its enterprise within the shopper electronics market.

Why is that this essential: Previously, Bilibili has partnered with shopper electronics firms to launch merchandise with its model. The launch of Bilipods indicators that the video platform desires to go additional and use its massive person base (about 270 million in 2021) to profit from the booming headphone market.

Particulars: On Wednesday, Bilibili formally promoted the brand new headphone model and its first product to the general public. The video platform beforehand launched its headphones and earphones via BEMOE, a sub-brand specializing in numerous animation-related merchandise.

  • Bilipods was first introduced on social media platform Weibo on March 24, indicating that the model will concentrate on Animation, Comics and Gaming (ACG) themed merchandise, a key space of Bilibili.
  • Two days after the announcement, Bilipods launched its first product: wi-fi headphones themed across the in style Japanese manga Demon Slayer: Kimetsu no Yaiba, some of the in style anime sequence on Bilibili, with greater than a billion views.
  • The brand new headphones help Hello-Res Audio with Bluetooth model 5.2. Customers may get pleasure from particular UI animation results whereas watching movies on Bilibili. It prices 249 RMB ($39.2), concentrating on the mid to low-end market.

The context: This isn’t Bilibili’s first try to get into shopper electronics, as the corporate has already partnered with numerous shopper electronics producers to launch merchandise utilizing the Bilibili model.

  • To have a good time Bilibili’s tenth anniversary in 2019, the corporate collaborated with keyboard maker Cherry to launch a Bilibili-branded keyboard.
  • Based in 2009, Bilibili has grown into certainly one of China’s largest anime video platforms and communities, with an unlimited assortment of authentic anime content material.